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Research papers

Brands without borders

This presentation will show how consumer co-creation can play a significant role in developing strong cross-regional brands in Asia. Mizone is a beverage brand that has grown strongly in the APAC region, with an independent brand voice in different...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Philip McNaughton, Dewi Larasati
Company: Face
April 7, 2013
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Citation

McNaughton and Larasati (2013a, April 07). Brands without borders. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-without-borders